Our Story

We know what it means to serve with pride.

The traits that make a great Serviceman also make for great customer service.


From the beginning, VetPride Services founder Roger Pierce knew what he wanted to do: provide quality service with the ultimate in professionalism, integrity, and reliability. Further, Roger knew he could uphold his personal standards, learned and ingrained in him during his own military experience, while also creating value for his customers. As the Founder and President of VetPride Services, Roger brings his experience as a Vietnam Veteran and retired US Army National Guard to everything he does. Following his time in the military, Roger gained valuable Human Resources experiences in civilian positions with major manufacturing and retail companies. Roger has experience working with both union and non-union establishments and brings a wealth of knowledge to his work as a contract services provider. At VetPride, Roger works to ensure our customers are receiving the service and results they expect from a company founded on the core values of hard work and integrity.

Roger received his Bachelor’s degree from Appalachian State University. He has been married for thirty-nine years and is proud to have his son work alongside him at VetPride Services.

Wes Pierce, VetPride Services Chief Operating Officer, is Founder and President Roger Pierce’s son. Wes’s focus in his role at VetPride is contract management, customer site visits to ensure service quality is maintained at the level VetPride expects, and superior customer service. Wes earned his Bachelor’s degree from North Carolina State University and brings several years of marketing and management experience to VetPride Services.

Mission. Vision. Values.

Our Mission

Providing premier service solutions for the
service auxiliary needs of the Government, Military, and Commercial clienteles.

Our Vision

The deep heritage that comes along with being a Veteran paired with our public and private sector experience gives VetPride the ability to offer unparalleled full-service resolutions for a wide range of customers. We set the standard by respecting the sensitivity of our customer’s operations and ensuring that their primary focus is their core function. VetPride’s approach to auxiliary services will revolutionize the industry.

Our Values

The core values of loyalty, pride, and integrity, ingrained through military service are the principles VetPride guarantees to our customers. The merit we place on these virtues is what sets us apart from others in our industry. You can trust VetPride Services with the most crucial aspects of your operation and have confidence that our people and services will surpass your expectations.

Our Team


Roger Pierce

Founder & President

Family, integrity, and service – these qualities were instilled into Roger Pierce at an early age, and were later infused into VetPride Services. Growing up, Roger looked up to his father, who served in World War II as a B-22 tail gunner. When it was time for Roger to follow his father’s example and serve his country with honor, he did, in Vietnam and in the US Army National Guard. He went on to receive a Bachelors of Science in Business Administration from Appalachian State University.

Roger’s desire to serve people prompted a long career in Human Resources for major manufacturers and retail companies. As fulfilling as this was for Roger, he knew he could make a greater impact, not only for civilians, but for veterans as well. “I wanted to use my civilian and military experience to create a small business with family values that could provide a great service to commercial and governmental customers,” Roger explains.  He founded VetPride Services in 2004 with his son, Wes Pierce, and what started as a small family business, quickly grew to include more than 400 employees. With numerous customers spanning the United States, and overseas, VetPride Services has become a leader in the industry.

A man of remarkable character, Roger measures success not by revenues or status, but by the level of service he is able to provide to both his customers and to his employees: “My goal is to continue to grow VetPride with an emphasis on great service, and to continue to provide a living for our employees, which is what makes us a true success,” he says. Roger loves his employees like family, and is committed to their prosperity. “Family is very important to us,” says Roger, “we treat all our employees as members of the VetPride family. I enjoy working with all of our employees across the country, talking with them, and having an open door policy as an owner.”

Wes Pierce

Chief Operating Officer

Douglas MacArthur once said, “A true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to the needs of others. He does not set out to be a leader, but becomes one by the equality of his actions and the integrity of his intent.”  When I read this quote, I think of Wes Pierce. Wes is a man of dedication and strong resolve. His remarkable resilience to new situations has endowed him with an amazing capacity to not only learn, but to cultivate success wherever he goes.

After graduating from North Carolina State University in 1997 with a Bachelors of Science in Business, he spent several years in marketing and business management. In 2004, he started VetPride Services with his father, and as the Chief Operating Officer, grew the company to more than 400 employees, and quickly became a leader in the industry.

Much of Wes’ success can be contributed to the level of humility he possesses as an individual. His humble nature overflows into respect and gratitude for everyone he encounters. His compassion for people has given him a heart to serve others, a defining characteristic of all great leaders.  “We are a family owned business, and we treat all of our employees like family,” says Wes.

Wes has a desire for business development. He enjoys spending time with his employees, connecting with them and encouraging their success. He also assists his father in managing VetPride’s contracts and client relations.

Wes lives in Raleigh, North Carolina with his wife, Suzanne. They’ve been married for eight years, and have two children- Cameron and Cade. When he isn’t working, he enjoys spending time with his family, playing golf, and going to the beach.

2626 Glenwood Ave, Suite 330 | Raleigh, North Carolina 27608